Content Marketing Agency

Content Marketing

Most business owners have heard of content marketing, but many have not made the initial investment because they are not sure of the long term benefits. Some are intimidated by the seeming complexity of the concept, and they are afraid to start content marketing because they don’t know what they are doing. If this applies in a particular situation, the business owner should learn about the practicality and effectiveness of content marketing by reading the list of benefits.

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Content Marketing For Businesses

Content marketing services are a powerful way for businesses of all sizes to reach prospects and customers. Creating relevant content gives your target audience something to talk about. When they're talking about your brand, they're teaching each other about your company, passing recommendations and links around in the process. This type of brand awareness is priceless.

  • Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads. (DemandMetric)
  • On average, conversion rates are six times higher for companies and brands using content marketing than those that aren’t, at 2.9% vs. 0.5%, respectively. (Aberdeen Group)
  • Coca-Cola spends more money on content creation than it does on television advertising. (Contently)
  • Almost two-thirds of marketers – 60% – produce at least one new content asset every single day. (eMarketer)
  • 80% of executives and business owners prefer to receive information about a company through articles rather than advertisements. (Stratabeat)
  • 88% of B2B marketers in North America use content marketing as part of their wider digital strategies. (Content Marketing Institute/MarketingProfs)
  • An overwhelming majority of B2B service and product buyers – 95% – consider content as trustworthy when evaluating a company and its offerings. (DemandGen)
  • Nine out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions. (Lenati)

Content Marketing Generates Leads

Content marketing generates leads. Producing relevant content for your targeted audience to use produces leads and conversions. Relevant, high-quality content is key to content marketing in any industry. The more content, the better. Everyone does not consume content in the same way so having multiple options of content for people to use the best option for all potential consumers.

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What Is Content?

Content consists of any information that other people can consume. Content is designed to entertain, educate, or persuade an audience. Content can be numerous things such as articles, videos, pictures, audio, podcasts, books, and blog posts. The important thing is to make the content consumable. If others can't view, hear, or read your content, it doesn't serve its purpose.

What Is Content Marketing?

The Content Marketing Institute, an online resource for information on content marketing, defines content marketing as follows:

“a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

An extremely accurate definition of content marketing in our book.

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Content Marketing Services

Content marketing with a customer-focused approach is the core of a digital marketing strategy. Content marketing is responsible for creating brand awareness, search engine scoring, and social media sharing. For a business to gain the leading edge in the competitive marketplace, it is highly important that they present original, innovative, and relevant content.

Tampa SEO Agency specializes in content marketing services, content marketing strategy, and content management. There are numerous ways to engage your audience online and different demographics will prefer different methods. Our Tampa content marketing agency has a wide range of content marketing capabilities including, video, eBooks, white papers, articles, checklists, Q & As, blog posts, slides, and more. We showcase your brand with custom created content and grow your target audiences through effective community management practices.

DID YOU KNOW? Five Reasons Your Business Should Invest In Social Media Marketing

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Content Marketing Benefits

There are numerous benefits to content marketing. People consuming your content will start to build an impression of your brand. Publishing informative, well-researched, relevant content means your business will be seen as authoritative and trustworthy. The more your audience rely on you for information, the more likely they will be to buy from you. A robust website gives customers a reason to keep coming back, and it allows them to become familiar with the brand. With quality content, users stay on the site longer, conversion rates are higher, and more visitors become customers.

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Larger Social Media Following

Business owners can enjoy increased exposure by syndicating their content across social media. By doing this, owners give users more opportunities to see and read the material, and the user has a chance to share the content with followers and friends. Over time, one can gather more brand followers, and they can get more traffic from social media sites.

Referral Traffic

This factor depends on the business owner’s commitment to guest publishing within their content marketing strategy. When one makes guest contributions to outside publications, they’re typically given the chance to post a link back to their own website. When the business owner contributes articles on highly-trafficked, authoritative, and relevant sites, a single post could result in thousands of new visitors to a business’ website.

Writing quality content with greater frequency also increases the relevance, trustworthiness, and authority of a website. If the content gains inbound links, the website’s domain authority can only increase. Greater domain authority is connected to a higher search ranking, and the more content one produces, the more search visibility the website will gain. Our Tampa content marketing agency provides high-quality content marketing services, content marketing strategy, and content management services that increase brand awareness.

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Greater Conversion Potential

A business owner’s primary content marketing goal should be to inform, help, engage, and provide value. Once those objectives are handled, one can use extra space to promote a service or product. If done with tact, this strategy can greatly increase conversion rates. Remember, though, that “tact” is the key—it won’t work if the copy is overly promotional because many people simply ignore online ads.

Brand Reputation

When website visitors read new content, they build an impression of the business’ brand. If the reader finds the content informative, and beneficial, they’ll have a better opinion overall. Moreover, if the visitor sees the content published by external sources, or in their social media news feed, they’ll see the business as a trustworthy industry thought leader. A solid content marketing strategy can be instrumental in helping a new business establish its brand reputation.

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Better Customer Relationships

A better reputation can help business owners build audience recognition, but top-quality content can also make customer relationships more loyal. If one uses their personal brand to share and write content, customers develop a closer relationship with the company, and they rely on the owner as an information source. In such situations, the customer stays loyal as long as they keep buying the business’ products.

Lower Marketing Costs

While some marketing approaches are costly, the only cost of content marketing is time. It’s very cost-effective, and it brings compounding returns. The first stages of a content marketing strategy may not yield many measurable results, but the real growth occurs within the following few months. By the time the content marketing campaign is a few years old, one’s returns could consistently be more than quadruple the initial investment.

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Content Marketing Services That Produce Results

Ready to learn how your brand can grow with online marketing tools and internet marketing services from Tampa SEO Agency? Our Tampa content marketing agency and SEO company are dedicated to producing quality, relevant content. We provide business solutions including SEO services, web design, social media marketing, and content marketing services to increase your brand’s exposure. Contact our Tampa content marketing agency for a free content marketing services consultation today.

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Content Marketing Agency Tampa Florida

Content Marketing Agency Tampa FL

Tampa SEO Agency

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